A Cup of Coffee, A Gesture of Solidarity: How MAPIM & ZUS Coffee Are Brewing Hope for Gaza by Sayd Haque

Bangi, 15th August 2024 – In a heartfelt show of solidarity, the Bangi Convention Centre buzzed with purpose as MAPIM (Malaysian Consultative Council of Islamic Organizations) and ZUS Coffee launched the 1,000,000 Supporters Campaign & Special Edition Gaza Cup Sleeve. This initiative stands as a beacon of hope, drawing attention to the ongoing humanitarian crisis in Gaza and providing a tangible way for Malaysians to make a difference.

For over 300 days, the people of Gaza have endured unimaginable suffering. The relentless attacks by the Zionist regime have claimed the lives of 39,000 Palestinians—many of them innocent women and children—and left over 92,294 others injured. Amid the devastation, approximately 10,000 people remain trapped beneath the rubble of bombed buildings, their fate uncertain.

In the face of such tragedy, MAPIM has been unwavering in its commitment to providing aid and standing in solidarity with the people of Gaza. The launch of this campaign marks yet another step in their tireless efforts. Partnering with ZUS Coffee, a brand known for its community spirit, MAPIM is introducing a special edition Gaza-themed cup sleeve that will be available with every coffee purchase at ZUS outlets nationwide. Through this simple yet powerful gesture, customers can contribute to the cause, with proceeds directed toward humanitarian aid in Gaza.

The event was more than just a launch; it was a gathering of hearts and minds dedicated to making a difference. Speakers emphasized the critical need for global solidarity, with representatives from ZUS Coffee sharing their deep commitment to social responsibility. Their involvement in this campaign is not just about corporate duty—it's a heartfelt pledge to stand for justice, humanity, and peace, transcending borders.

“MAPIM is synergizing with ZUS Coffee in this noble effort. Through this campaign, we hope to reach one million supporters who are ready to contribute and make a difference in the lives of the people of Gaza,” said Dr. Sani Araby Al Kahery, CEO of MAPIM Malaysia. His words resonated with the audience, inspiring a collective will to act.

ZUS Coffee’s involvement goes beyond the cup sleeves. The brand’s dedication to this cause has seen them previously partner with MAPIM to deliver 120,000 liters of clean water and 1,250 packs of hot meals to war-affected areas, including Gaza City, Deir Al Balah, and Khan Younis. This campaign is a continuation of that commitment, an invitation to their customers to join in the fight for humanitarian justice.

The 1,000,000 Supporters Campaign & Special Edition Gaza Cup Sleeve is more than just a product—it’s a symbol of hope and a call to action. Every cup of coffee purchased with this sleeve is a step towards raising awareness, spreading the message, and most importantly, providing much-needed support to those suffering in Gaza.

Supporters are encouraged to share this campaign on social media, rallying more people to join this noble cause. Together, we can make a difference—one cup at a time.