Malaysia has rebranded its four-decade-old Buy Malaysian Goods campaign as Jom Beli Produk Malaysia, or JOM MALAYSIA. The campaign is designed to strengthen the image of Malaysian products and services while encouraging consumers to support local businesses. Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali announced the move on June 27, 2026.

Armizan said the change is not only about a new name or logo. He said it also involves a shift in objectives, strategy, and focus, with the aim of encouraging Malaysians to give priority to local products and support national economic growth. The campaign will involve ministries, government agencies, industry players, traders, and the public.

The rebranded campaign also expands beyond physical goods. It now includes locally produced services, reflecting the growing role of Malaysia’s services sector. Armizan said the campaign is also aimed at tourists and foreign visitors so that Malaysian products can reach wider international markets.

The Jom Malaysia x Pesta Kita Festival was held at Central Market from June 26 to 28. It featured 123 entrepreneurs and exhibitors from across Malaysia, offering a range of locally made goods and services. The ministry also plans programs such as KITA KLIK!, Kita Untuk Kita, Kuala Lumpur Fashion Week partnerships, and the Local to Global Retail Programme.